Mapping the traceability journey
In an era where the world is rapidly evolving into a digital village, Ghana’s agricultural sector lags behind. This gap is particularly evident in the complex and fragmented network of small-scale players that characterize Ghana’s agricultural landscape. Traditional paper-based systems are rife with errors and prone to manipulation, hindering the ability to track products from […]
Should the Shea Tree be domesticated?
For generations, the shea tree has influenced the lives and means of subsistence of communities throughout Ghana and West Africa. One may say the shea tree is a symbol of resilience in the rural north. Shea butter has been used for its therapeutic qualities, aesthetic appeal, and cultural significance since the beginning of time. Traders […]
Shea without Borders: How Shea Policies Are Reshaping the West African Value Chain
Across West Africa, a wave of new policies is quietly but significantly transforming the shea industry. The region, home to the world’s largest population of shea trees, has seen an introduction of bans or restrictions on the export of raw shea nuts in several countries such as Burkina Faso, Mali, and more recently Nigeria. These […]
Navigating the New EU Regulations: Implications for the Agro Commodity Market
The European Union (EU) has recently implemented new regulations to enhance sustainability and ethical practices in the global commodity market. These regulations focus on addressing environmental issues like deforestation and carbon emissions, as well as human rights concerns such as forced labor. For commodities such as cocoa, coffee, and palm oil, which are vital to […]
The Unseen: Digitization as a key driver for rural economies
The global ecosystem is experiencing unprecedented growth, driven largely by the rapid adoption of digital technologies. According to the GSMA’s State of Mobile Internet Connectivity Report 2023, 57% of the global population is using mobile internet. In 2022 alone, 200 million people started using the mobile internet. Despite this progress, significant disparities remain, influenced by […]
From Shea to City: Tracing the Roots of Tamale Through the Shea Tree
There is a tree whose tale is as rich and nourishing as its produce in the far north of Ghana, where the sun-drenched savannah meets the tenacity of its people. This is the tale of the shea fruit, known locally as Tama. This story threads through the pages of history and weaves into the fabric […]
Embracing Artificial Intelligence in Agri-Tech: The Future of Sustainable Innovation
Embracing AI-Powered Agriculture for Sustainable Innovation The rules of business, innovation, and daily life are being rapidly rewritten by the digital age. At the forefront of this seismic shift is Artificial Intelligence (AI), a force no longer confined to sci-fi fantasies or elite research labs. AI is everywhere, automating the mundane, supercharging industries, and tackling […]
Why Sommalife Became Vitara
Sommalife did not wake up one morning and decide to become Vitara. The change had been unfolding gradually for years, in places far removed from boardrooms and brand decks. The name simply caught up.
